Thumb is an SMS marketing service, created by Bluefrog and Frank's Ice Store™. It was designed with the charity sector in mind, but is equally applicable to the commercial sector (for supporter, read customer).

Thumb allows you to use SMS or MMS to communicate with your supporters. With a little imagination, which we supply, Thumb can revolutionise the way you get through to your donors – and the way they get through to you.

With Thumb, you can have realtime text conversations with your supporters – wherever they are. You can answer any questions or concerns they might have. You can send them pictures or movies of your work in action. Most importantly, you can really be a part of their world. You can show them things that make them feel happy, proud, touched – or so outraged about an issue that they take action immediately.

Thumb doesn't work on its own – it complements above the line work, DM and web to make a big splash. It has huge potential.

We've developed a communications programme with an SMS recruitment and retention element. We believe it will prove to be a key way of interesting younger donors in giving to charity. Contact us to find out more – or to see how we can build SMS into your existing communications.

We've looked at what other systems offer and Thumb is the best. Why? It is the most flexible system, allowing us to make our messages and responses highly personal.

In addition, when you use Thumb, you do so with the market insights provided by Bluefrog – the leading agency specialising in the charity sector – and Frank's Ice Store™, their digital agency. So you'll have confidence that you are using SMS to communicate with the right people, in the right way, to gain the maximum benefits.

We can offer strategic advice on testing different messages, identifying and developing text-friendly files and moving from text to telephone or other media. All the learning that we gain is recorded in a database that we set up as a part of the job, which will then be passed on to you.

Of course, we would look at your specific project when we set a price. Contact us directly for details of how we can make SMS a cheap and effective way to keep in touch.