It's the Wednesday before the last night of Big Brother and the creative team comes up with a great ad for Shelter, the charity working with people who are homeless and poorly housed. It's eviction night for the housemates, but also for many families throughout the UK. In just a couple of days, the ad is produced, placed and Thumb is set up to field responses.

People who respond to the eviction advert are called and 30% commit to giving regularly. A great result!

Shelter Scotland recently ran a series of adverts on Beat 106. For each text sent, the charity received a donation. Thumb handled responses and thanked supporters. News of subsequent communications to follow!

These are some ideas we recently generated for Farm Africa, a charity which helps poor farmers gain the livestock and equipment they need to feed their families and earn a living. It's a great example of how SMS can fit into a communications programme. First, SMS is used for recruitment ads – by texting, you can send a chicken or cow to Africa in an instant. SMS is also used to thank new donors who sign up to support Farm Africa and can be used to direct them to the site to make further purchases – and see their farm grow.

See pitch ideas here.