On the 11 December 2003, new privacy rules were implemented. The Privacy Directive updates previous rules to account for the widespread use of new technologies such as email, the internet and SMS.

More technical details follow, but the important thing to remember is that the people you contact should 'opt-in' to receiving SMS. And of course, we’ll be able to give you advice on how to use Thumb in the best way.

What do the new rules mean?
Unsolicited emails and SMS can only be sent to people who have consented to having their details used in this way.

Existing customers/supporters
You can continue to email or SMS existing supporters as long as the following criteria are met.

• Email or SMS details were obtained in the context of a sale of a product or service.
• DM activity relates to a similar product or service.
• You can unsubscribe free of charge and easily.
• You can unsubscribe when address details are taken.
• The identity of the sender isn't disguised.
• Customer details have been recently used.

Where can I find out more?
www.dataprotection.gov.uk

At the moment, income from text messages attracts VAT. We think that charitable donations made in this way should be exempt from VAT – just as they are for other methods of giving. So we've been speaking to HM Customs and Excise and expect a ruling in the near future.